Welcome to my corner of the internet!
I’m a Nashville-based creative with a love for photography, storytelling, and all things fashion. I graduated from The University of Alabama with a degree in Apparel & Textiles and grew up just outside of Chattanooga, Tennessee, but Music City has truly stolen my heart.
With over 8 years of experience in the retail world from visual merchandising and buying to product development, I love bringing both products and places to life. I’m passionate about capturing the magic in everyday moments.
I’m also the friend who plans the trips, builds the itineraries, and turns even the smallest gatherings into something special. I love a theme and a new challenge!
When I’m not working, you can usually find me at concert, outdoors, and soaking up everything I love about life in Tennessee!
My WORK Experience
As a Visual Merchandiser I implemented directives throughout the store including fixtures, floor changes, dressing mannequins, forms, signs, and collateral. Areas included: kids, juniors, women’s, men’s, home, intimate apparel, fragrance and accessories.
As a Production Assistant I got to see the retail industry from the vendor perspective. My main role was pulling, tagging, and lining up the dresses for the fashion shows.
My internship gave me a great insight into the Buying and E-Commerce side of a small business. I entered products into the system and published items to Shopify. I attended market, vendor meetings, reviewed linesheets and lookbooks, analyzed sales and kept track of the monthly budgets for both stores. I was able to explore my creativity while creating content for social media and photographing models for monthly Graffiti advertisements that were featured on throughout Nashville.
As an Assistant Buyer I learned all of the ins and outs of buying for over 900 stores in 35 states. The majority of my time in this role was spent preparing and entering purchase orders, updating/tracking orders, and price changes. I created a digital catalog of samples and items purchased to help the marketing, buying, and visual teams. I was also responsible for working with the buying and marketing team to get samples and outfits together for the seasonal photoshoots.
As an Assortment Planner I was responsible for analyzing historical data to make decisions and develop a merchandise assortment that aligns with the financial plans to maximize sales and profits. The goal is to create a presentation that offers enough selection for the customer without overstocking and creating the right balance between the number of styles and the depth of each style. I was also responsible for identifying growth and new business opportunities in my areas.
In my current role as a Senior Retail Manager, I oversee buying and product development for multiple brick-and-mortar locations across two brands. I lead the planning and execution of marketing promotions and manage two social media accounts through content strategy. Additionally, I handle sales reporting and analysis, email marketing initiatives, and event planning to drive customer engagement and brand growth.
