For those of you who are not familiar with Winky Lux, it is a Luxury Cosmetic Brand based in NYC. The Winky Lux Experience is a pop-up store that features 9 transportive rooms, each inspired by a different product. This Experience costs $10 and you get 15 minutes to explore and take as many pictures as your heart desires. When your experience is complete, you then get a $10 voucher to spend on any of the products in the store. As of now, the Atlanta location will be there until March 2019. I went to the Atlanta Location, but for those of you who don't live close to the south there are also Winky Lux Experiences in NYC and Chicago.
As a fashion retail student, I find immersive experiences so intriguing and important in today’s internet obsessed world. They seem to be the most effective way to get customers and traffic into retail stores. From a consumer perspective, I am always excited to find inspiration for content. Visuals and windows are what draw me into a store. As a fashion student, I found this marketing concept completely genius. I saw lots of pictures online before I went in, but I was unaware that each room was inspired by a product. Each room had a mirror, display, and description of the product in that room. I went into the store knowing nothing about the brand and left with such a great understanding of Winky Lux and the products they offer.
Bloom Where You Are Planted
Room Inspired by: Flower Balm
On Cloud Nine
Room Inspired by: Dream Gelée
Room Inspired by: So Extra Mascara
You’re One In A Melon
Room Inspired by: Watermelon Jelly pH Lip Palm
Room Inspired by: Eye Coffee Palette
Follow The Call of the Disco Ball
Room Inspired by: Disco Gloss
Love You So Matcha
Room Inspired by: Matcha Lip Balm
Count Your Rainbows, Not Your Thunderstorms.
Room Inspired by: Matte Lip Velour
Namaste in Bed
Room Inspired by: Cashmere Kitten Eye Palette
“These rooms were designed to spark imagination, create shareable content and foster opportunities to connect with fellow beauty lovers and friends.”
Lenox Square Mall 3393 Peachtree Rd, NE Suite 3075A Atlanta GA 30326-1117 (Mall level, Peachtree Rd entrance)