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Winky Lux Experience

Updated: May 23, 2020

For those of you who are not familiar with Winky Lux, it is a Luxury Cosmetic Brand based in NYC. The Winky Lux Experience is a pop-up store that features 9 transportive rooms, each inspired by a different product. This Experience costs $10 and you get 15 minutes to explore and take as many pictures as your heart desires. When your experience is complete, you then get a $10 voucher to spend on any of the products in the store. As of now, the Atlanta location will be there until March 2019. I went to the Atlanta Location, but for those of you who don't live close to the south there are also Winky Lux Experiences in NYC and Chicago.

As a fashion retail student, I find immersive experiences so intriguing and important in today’s internet obsessed world. They seem to be the most effective way to get customers and traffic into retail stores. From a consumer perspective, I am always excited to find inspiration for content. Visuals and windows are what draw me into a store. As a fashion student, I found this marketing concept completely genius. I saw lots of pictures online before I went in, but I was unaware that each room was inspired by a product. Each room had a mirror, display, and description of the product in that room. I went into the store knowing nothing about the brand and left with such a great understanding of Winky Lux and the products they offer.

Bloom Where You Are Planted

Room Inspired by: Flower Balm

On Cloud Nine

Room Inspired by: Dream Gelée

Be Bold

Room Inspired by: So Extra Mascara

You’re One In A Melon

Tea Time

Room Inspired by: Eye Coffee Palette

Follow The Call of the Disco Ball

Room Inspired by: Disco Gloss

Love You So Matcha

Room Inspired by: Matcha Lip Balm

Count Your Rainbows, Not Your Thunderstorms.

Room Inspired by: Matte Lip Velour

Namaste in Bed

Room Inspired by: Cashmere Kitten Eye Palette

“These rooms were designed to spark imagination, create shareable content and foster opportunities to connect with fellow beauty lovers and friends.”

-Winky Lux


Lenox Square Mall 3393 Peachtree Rd, NE Suite 3075A Atlanta GA 30326-1117 (Mall level, Peachtree Rd entrance)



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